Engaging Communities with Creative and Playful Projects
M:A:D Interaction! is a multidisciplinary, advanced and disruptive lab. It has accompanied several organizations and creative professionals along their journey to make real their projects and events. It merges interactive media, performing arts, design, science and new technology with the purpose of exploring new connections among apparently uncorrelated disciplines and knowledge: often body expression, playful experience, speculative design and physical narrative constitute the toolbox to investigate topics such embodiment and empathy, identity and storytelling, society and nature. M:A:D Interaction! is an initiative started by Giovanni Marco Zaccaria, a creative ecologist, inventor and future thinker.
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