Movement. Art. Design. M:A:D?

M:A:D Interaction! is a multidisciplinary and independent nomadic laboratory founded by Giovanni Marco Zaccaria, a transmedia artist, inventor and future thinker. It merges interactive media, performing arts, design, science and new technology with the purpose of exploring new connections among apparently uncorrelated disciplines and knowledge: often body expression, playful experience, speculative design and physical narrative constitute the toolbox to investigate topics such embodiment and empathy, identity and storytelling, society and nature. Usually works range from experimental devices and installations to process-based projects like workshops and laboratories. Until now several institutions, organizations and collectives have supported and hosted M:A:D Interaction! along its exploration journey.

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M:A:D Activities

STEAM Education
Interactive Media Art
Playful Design
Prototyping Ideas
Citizen Science
Transmedia Events

M:A:D Original Recipe

  • Interdisciplinary Approach
  • Art-Based Research
  • Story-Centered Design
  • Tangible and Embodied Interaction
  • DIY and Maker Culture
  • Engaging with Communities

M:A:D Areas

M:A:D Blog!

Do you want to know more about M:A:D Interaction? Visit the M:A:D Blog!